The Post Publishing Public Company Limited
We aim to be the best in the business of news and information in Thailand and the region, reaching out to the world.
Book Publishing
- Works by Thai authors, especially winners of the Seawrite Award
- Translations of foreign books.
- Buddhist Dhamma books.
- Popular business books.
- Books by Post Publishing authors (Bangkok Post, Post Today, Magazines, Student Weekly, Readbangkokpost.com)
- Concept: Pockets with a large readership.
- Positioning and Readers: Upscale, high quality readership. Kind of like Matichon, where the present editor hails from.
- Differentiation: High quality intellectual content that also sells well.
Popular Business Books
CEO by Wikrom Kromadit
First volume sold 80,000 copies, second volume sold 50,000 copies.
Translations of Foreign Books
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Rueng Rak Khong Rao [All about us]
translation of the best-selling memoir by young Taiwanese author Huang Yuan on the redeeming power of love. (255 baht).
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Astrosaurs
translation of a best-selling series on dinosaurs traveling in outer-space (110 baht).
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Cheewit Nee Fah Likhit [The Drunkard's Way]
a book that explains the science of probability and risk to non-scientists by scientist Leonard Mlodinow (250 baht).
Books by Bangkok Post Journalists
Books by Bangkok Post and Post Today journalists showcase the work of these journalists and build their personal brand which, in turn, strengthens the Bangkok Post brand.
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Pa Prem Amata [The Legacy of Grandfather Prem]
by Wassana Nanuam.
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You can read the Bangkok Post
by Terry Fredrickson.