We aim to be the best in the business of news and information in Thailand and the region, reaching out to the world.
The advertising market continued to be difficult in 2007 with marketing and communications expenditure drastically curtailed by the political problems and under-performing economy. Both Bangkok Post and Post Today advertising performed in line with the overall newspaper market with Post Today registering significant growth. Bangkok Post continued to maintain market share as leader in both categories. Bangkok Post also continued to gain new advertising clients from new industries through Guru, an entertainment weekly, and The Magazine, focusing on luxury lifestyle. Advertising revenue from supplements and special publications added to the newspaper's overall earnings.
Post Today gained market share as well as continuing to see growth in revenue. A major development was a significant increase in financial services advertising. Thai-language supplements and special publications also gave a boost to Post Today advertising revenue. The company's new state-of-the-art press facilities meant advertisers can make use of the Post's newest format offering - the Super Panorama - an eight-page continuous spread printed on newsprint or bond paper. This can be in the form of an insertion, wrap-around or centrespread. The Post is the only publisher that can offer this new advertising medium in Thailand.
The rapid development of online media usage and audience saw significant growth in online advertising expenditure in Thailand. Although still relatively small in total expenditure compared with traditional media, the company believes online advertising will grow rapidly in Thailand. 2007 saw improvements in revenue and market share for the company through bangkokpost.com and jobjob.co.th. The fast development of online product offerings will continue in 2008 as the company continues to pursue its strategic goal of extending its leading positions in print to online.