The Post Publishing Public Company Limited

Our book businesses

Major achievement in 2011 and outlook for 2012

The group’s book publishing arm, Post Books, published 63 new titles in 2011 as well as reprinting previously published titles from the past three years. In total, Post Books has up to now published over 200 titles. We continue to pursue publishing opportunities in three areas: translation into Thai of best-selling international books from all languages, publishing of books authored by our newspaper reporters, columnists and famous Thai authors and special publications of historical themes and topics.

In 2011, revenue generated by books publishing increased healthily over 2010, even with the flooding having a severe negative impact on overall book sales at the annual Book Fair in November. Post Books continues to establish its position as a publishing house known for publishing business, dharma and translated special topic books. We have also expanded into publishing special historical theme books, especially on topics related to the Royal Family, with our advertising clients sponsoring these publications.

Product

Post publishing publishes inexpensive pocket books focusing on the following areas:

• Works by Thai authors, especially winners of the Seawrite Award
• Translations of foreign books.
• Buddhist Dhamma books.
• Popular business books.
• Books by Post Publishing authors (Bangkok Post, Post Today, Magazines, Student Weekly, Readbangkokpost.com)

Overview of business:

1. Concept: Pockets with a large readership.
2. Positioning and Readers: Upscale, high quality readership. Kind of like Matichon, where the present editor hails from.
3. Differentiation: High quality intellectual content that also sells well.

Post Books Online www.postbooksonline.com