The Post Publishing Public Company Limited
We aim to be the best in the business of news and information in Thailand and the region, reaching out to the world.
OUR EVENTS BUSINESSES
Major achievement in 2011 and outlook for 2012
For the past three years, the group’s events businesshas expanded rapidly and has been one of the major contributors to our advertising and sponsorship revenue growth. The events offer our advertisers and sponsors more exposure and reach to our readers and audience than traditional print advertising in newspapers and magazines.The longest-established events organised by the group are ELLE Fashion Week, held in October, and CLEO’s 50 Most Eligible Bachelors, held in May every year. In 2011 Marie Claire successfully created its annual event, Marie Claire Beauty Awards which further strengthened the magazine’s brand exposure. Martha Stewart Living also successfully organised the Farmers’ Market lifestyle event, which was well received. All events organized increased advertising and sponsorship revenue to the group
Post Today and Bangkok Post continued to organize events in 2011. Post Today Investment Expo was joined by our new event Post Today K SME Expo which was co-organised with Kasikorn Bank. Bangkok Post held many events under the Bangkok Post brand, including a Travel Fair, Luxury Living, 9 FilmFest (a short film festival), and Mini Marathon. The fastest growing events revenue contributor in 2011 was the Bangkok Career Expo focusing on the recruitment and jobs advertising audience and business. Events will continue to contribute strongly to the group’s revenue growth and at the same time increase the exposure of our brands.