The Post Publishing Public Company Limited

M2F news

Major achievement in 2011 and outlook for 2012

M2F – standing for Monday to Friday – is a compact size newspaper produced and distributed five days per week through over 250 distribution points in central Bangkok. Key distribution points include BTS SkyTrain and MRTA Subway stations, major offices, other mass transit junctions and destinations, shopping malls and selected attraction spots for this target group. With a daily audited print run of 400,000 copies, M2F is the largest newspaper in Bangkok. The 24-page newspaper offers readers a fast and concise roundup of news – human interest, international, general, entertainment, sports, politics, economics – interesting and relevant to modern urban professionals. The newspaper also provides a working and lifestyle section that caters to information needs on eating and dining, travel, office life, careers and jobs, and fashion. In addition, everyday readers can update the latest news, gossip and information on celebrities and stars from the Thai and international entertainment industry.

Since its launch, M2F has received higher and faster than expected positive results in readership, content satisfaction and reader feedback on advertising and promotions. Hong Kong ABC has been engaged to audit and verify the printing and distribution of the daily 400,000 copies, using internationally accepted audit methodology for auditing free newspapers. The first audited result will be announced in May 2012 and this will further strengthened M2F’s positioning for advertisers wanting to reach this desirable readership group. Post Publishing, through M2F, will be able to expand into this new mass market for readers and advertising which our previously-existing publications did not target. M2F will be the fastest-growing revenue contributor for the group in 2012 and a major contributor to group profits over the next five years.