The Post Publishing Public Company Limited

Post Today Newspaper

Major achievement in 2011 and outlook for 2012

Post Today further cemented its position as the leading Thai business and economic newspaper in 2011. An indication of the successful positioning the newspaper has achieved as it entered its 9th year in 2011 has been its market share in terms of readers, advertising revenue growth and, most importantly, its establishment as a leading authority on economic, business and political news. Post Today also launched a monthly magazine special publication “Smart Finance” to offer personal financial advice information, investment news and features on luxury products to our readers. This new section has also attracted new advertising clients in sectors previously absent in Post Today, including personal banking services, insurance and wealth management as well as automobiles and luxury products.

Post Today has been successful in establishing its position in the growing sectors of the Thai economy. As well as being the leading advertising vehicle to reach Thailand’s management professionals whose interest in business and economic news continues to grow, Post Today, through its new content and sections, has expanded to also become the media for Thailand’s small to medium size business owners. Most recently, through its in depth coverage of government financial, economic and social policies, Post Today has also gained a strong readership base among government and public agencies. This has allowed the newspaper to become the leading recipient of banking, financial, state enterprise and government agency advertising in the business newspaper market.

Products

The Post Today is a Thai-language daily business newspaper first published on Feb 7, 2003. The first editor was Pattnapong Chantranontawong, former Business news editor of the Bangkok Post. The present editor is Nha-Kran Loahavilai.

In accordance with Post Publishing Public Company Limited policy, Post Today has adjusted to become a multimedia operation that includes the TV programmes Post Today Vikor and Post Today Jor Kaow and a radio programme Joh Kaow Ron (Hot News) on FM 98.

In practice the Post Today and Bangkok Post share some resources, for example graphics, database, IT and human resource departments, while the editorial sections are separated to create differences and uniqueness. The Post Today reports business news in a simple, comprehensive way for general readers and also covers politics, general, foreign and sports news and articles. The Post Today is Thailand’s first Thai-language newspaper to include a daily magazine section.