The Post Publishing Public Company Limited
We aim to be the best in the business of news and information in Thailand and the region, reaching out to the world.
OUR TELEVISTION AND RADIO BUSINESSES
Major achievement in 2011 and outlook for 2012
The TV news programming and production business has been an area of growth for the group. The increase in investment in news programming and television advertising revenue follow our corporate strategy of content dissemination and revenue generation through all media platforms.
The group continued to produce eight hours of news programmes daily for NBT Channel 11 and for programmes on Channel 5 and TNN 24. Our television business has expanded into producing tailor-made programming for specific sponsor clients and sales of advertising airtime for news produced by other programmers. Our latest addition in 2011 was a contract to sell advertising for Channel 5 Evening News.
All our television businesses made profits in 2011, with the Post News subsidiary making 7.5 million baht in net profit. Our radio programming joint venture Flash News also made a profit in 2011 while Post Today’s radio programme Radio Talk on FM 101 continues to be one of the most popular radio news programmes in Bangkok.
The group will continue to look at future expansion opportunities in the television news production and programming sector and is closely assessing the highpotential satellite television business.
Products
In following the strategic goal of expanding distribution of news content to all media channels, 2007 saw the company entering into television production and radio broadcasting. Post Today News, a two-hour Thai-language TV news programme, began broadcasting through C-band satellite TV in October 2007 on the Next Step Channel. The audience for satellite TV is mostly outside Bangkok and broadcasting via satellite also reaches the provincial pay-TV cable viewers. Together, these two platforms reach five million households and comprise the fastest-growing media channel in Thailand.
As well as extending distribution of news content, TV production will also increase exposure for the company's newspapers, especially Post Today, leading to increased newspaper sales. The TV programmes have started to bring in new TV advertising revenue as well as boosting Post Today's advertising revenue through combined sales. In 2008, the TV programmes extended distribution to KU-band satellite TV and other channels, including free terrestrial TV. Post Today News is an integral part of the Post Channel, which launched in 2008.
In April 2009, Post TV started another television program called Joh Kao Lao Kwam on every Sunday at 14.00-15.00 pm. On TNN24 in which this channel contains more audience with greater rating. We expect to see more revenue generating from this television network.
Post TV also continues to produce the two existing programs, Suranand Today and Post Today Talk, in TNN2 on every weekday night 19.00-20.00 pm. in which we started to see positive feedback from audience.
In December 2007, the Company became a 40% shareholder in Flash News, the operator of Business Radio 98.0 FM and GG News network. Business Radio is a leading radio news channel and GG News a well-established news network. The company sees an opportunity in this investment to increase Post Today's exposure and sales as well as increasing its advertising offerings to clients through new media channels.
GG News was re-branded Post-GG News and Post Today began broadcasting a daily news round-up and analysis programme on Business Radio after the investment was made. The company will develop further synergies in its news production, marketing and advertising cooperation.
In 2008, the company's new radio and television content was also broadcast through the bangkokpost.com and posttoday.com websites. In March 2009. Business radio moved some of its programming to FM 97.
Starting May 4th, Post Today editorial team has an opportunity to join up with FM101 News station to broadcast our program called “Post Today Radio Talk” from Mon-Fri 9.30-11.00 am. This opportunity has helped us strengthen our branding and show out our contents from editorial team to direct target market audiences and readers of Post Today.